Case Studies

Welcome to Bonanza Tech! We design and develop websites that best enable small to midsize businesses benefit from the supreme medium - the Internet. We boast of qualitative design and functionality while being the most cost-effective offering on the market. At Bonanza Tech, we are determined to "meet, or beat, your budget!". We deliver industry specific web tools that are geared towards enhancing your efficiency, reducing your costs, thus greatly improving your revenue and profit. Please enjoy touring our website.

This document pertains to a few of the clients that we have serviced.
In each case study, the four areas that are to be highlighted and subsequently integrated are:

• The nature of the client's business.
• The issues that they faced in either their existent website or perceived needs from a newly designed website.
• Our proposed remedy and innovations to tackle such issues and provide improvised solutions in addition to that.
• The success of these remedies and the benefits that they entail...

Cook'n'Kitchen
Website: www.cooknkitchen.com

Nature of Business CooknKitchen is a giant, high quality brand name Cookware and Kitchenware retailer. Previously storming the web through E-Bay and other such third party channels, the management at CooknKitchen realized it was time to manifest and develop a complete and robust E-Commerce platform that would allow them complete autonomy! CooknKitchen approached Bonanza Tech to develop the best solution ever seen online for a Cookware vendor, and now they have it.

Issues Faced
Online storefronts for cookware are plenty in number, but no one platform captured all of the amazing and enticing elements that CooknKitchen wanted for their solution. CooknKitchen wanted to retail its own inventory without any middlemen, and wanted a solution that promised an intricate Content Management System that enabled them to update their inventory, handle special offers, offer complete order reporting and customer information, and monitor a series of cutting edge CRM features which no other cookware ecommerce site can boast..

Remedies
Bonanza Tech developed, in the dynamic platform of Microsoft .NET, a thousand hour application which is 3 tier in shopping cart layout, allowing for complete control of Categories, Sub-Categories, and individual products. There is an advanced shopping cart facility, allowing for a wish list, basic and advanced criteria search, and completely dynamic product entry. This means that CooknKitchen can make as many changes to their shopping cart as they like, without incurring exorbitant hourly costs.

Comparable to Amazon.com, CooknKitchen.com allows for sorting through products by brand, price, and rankings. Shoppers can sift through the vast selection by Department or by Brand. Each item offers up to 3 further cross sells, while each category offers Best Sellers which may further pique the surfer's interest. A shopper can recommend the product to a friend or simply purchase and checkout, and they can even view the Ratings each item has received from other shoppers!

CooknKitchen customers can send one another Gift Certificates, or take advantage of the Special Package Deals which bundle many Brand products at wholesale prices. Members who have been wise enough to sign up with this Storefront receive rich in content and graphic HTML newsletters, and can enjoy the CNK Points Rewards program, which offers them a $10.00 rebate for every $250.00 that they spend online!

CooknKitchen is continuously updated and revised, as both Bonanza Tech and the management stay on top of the industry and deliver customer requirements, BEFORE they happen.

Benefits
CooknKitchen now manages and maintains a complete E-Solution which allows them to achieve what they set out to do: retail their inventory to the entire online market directly, with a rich and deep platform which has features and benefits that makes the customers want to keep coming back for more. Already, the management and sample case visitors have assessed the website as an Amazon.com of the cookware industry.

Affinitydiamonds.com Website: www.affinitydiamonds.com Nature of Business Affinity Diamonds is a direct diamond importer and leading manufacturer of fine diamond jewelry. An online e-tailer of fine jewelry and diamonds, Affinity's previous web presentation was a major source of revenue generation and brand identity management.

Issues Faced
Affinity's website was difficult to update because a very large inventory of diamonds was constantly added to and modified, and this required cumbersome coding on each occasion for which they paid high hourly rates to developers. The site was also very plain aesthetically, with a bland white text on black background motif. The shopping cart was also quite one dimensional and did not boast many cutting edge features available in today's market.

Remedies
We decided to tackle these three issues through a complete aesthetic overhaul, which meant redesigning the entire site, implementing a customized logo, and introducing the more elegant color scheme of mauve, purple, and black on a white background. This suits the Jewelry and Diamond industry more aptly, and refreshed Affinity Diamond's appeal. The real charm of the new website is its Content Management System. A User Friendly interface, this cost effective software now allows Affinity to update and modify its entire inventory with a few simple clicks, either singularly by item or batch uploads in excel format. This Wizard also tracks orders,manages the customer database, sends out newsletters which can be customized, and oversees the entire inventory boasting over 20,000 items!

The shopping cart now allows for four bonus features rather than the previous one which only allowed a customer to purchase the item. Now, upon perusal of an item, the shopper may Add to Shopping Bag, Add to Wish List, Email the item to a friend for reference, or Print the Page for a hard copy!

Benefits
Affinity Diamonds now controls and manages its entire inventory and saves thousands of dollars a year that they would pay for outsourced maintenance fees! Their design has received rave reviews from past and new clients. Their entire invoice and order database is accessible online (with username/password protection) 24 hours a day which allows them to work from anywhere, at any time. Overall, the Bonanza Tech solution greatly improved Affinity's online revenues and bolstered their corporate image.

Innervisionsworldwide.com Website: www.Innervisionsworldwide.com Nature of Business Based in Maryland, USA, Inner Visions is a network of spiritual and holistic practitioners who believe that all individuals must be empowered. Inspired by the nationally acclaimed spiritual teacher and celebrity Iyanla Vanzant, InnerVisions prides itself on offering the services of an institute and other such opportunities to 'heal the mind, body, and spirit'.

Issues Faced
InnerVision's previous website was in their opinion outdated both in terms of presentation and functionality. The Flash introduction was neither fluid nor did it boast the corporate strength of Iyanla Vanzant. The website itself was disjointed and ill coordinated, as the menus were all in frames without utilizing the more interactive technology of Java. Most importantly, InnerVisions had their entire inventory of merchandise managed by a third party vendor external to their presentation, resulting in a lack of management and control over this facet of their operations. InnerVisions also sought to provide news updates regularly along with updating their daily welcome message and other such dynamic links.

Remedies
We revamped the entire website, with an invigorating and spiritual Flash introduction that features Iyanla Vanzant extensively. The skeletal framework of the site boasts a clean and easy to use navigation that employs heavy use of JavaScript (dropdown menus). Several registration forms were uploaded in PDF format making the website a one stop solution. The most important development by us which saved our client extra expense and allowed them complete Web-Autonomy was a Content Management System. This User Friendly Interface allows InnerVisions to manage their own shopping cart, by adding, deleting, and modifying items. They can also maintain a list of all members, track orders, and populate several links which are updated instantaneously on the website, such as the Welcome Message, News ticker, and send out mass newsletters to their members.

Benefits
InnerVisions now can endorse a website that reflects their unique and excellent off-line business model, they fully control the distribution and sales of their patented merchandise rather than outsourcing such materials which cost resources, and they can update the site at their behest without paying exorbitant development fees for maintenance to third party developers.

Tribalmonsoon.com Website: http://www.tribalmonsoon.com Nature of Business Tribal Monsoon LLC is an online retailer of crafts and decor from the Indian Subcontinent. Tribal Monsoon LLC has outsourced all of it's operations to the Subcontinent for the obvious cost advantages. The company follows an e-export model, where products are shipped directly from the source via courier service when ordered online. Because the company's operations and presence are geographically separated from it's clientele, a flexible solution was needed that would allow for international e-commerce.

Issues Faced
Because the company was a start-up e-commerce venture, it's business requirements were not clearly defined. This posed as one of the major challenges in developing software for this client: software was developed in phases, as the client developed it's own business infrastructure. Another issue was that many of the client's products were one-of-a-kind and didn't cater to mass merchandising on the web.

Remedies
Bonanza Tech helped assess, analyze, and define the client's business requirements as the client refined and developed it's business model. Software was developed in accordance to the client's specific business requirements, and functionality was customized to fit the client's business processes. To resolve the secondary issue of one-of-a-kind products, Bonanza Tech developed a shopping cart solution catered to one-of-a-kind retail, where products were systematically deleted from inventory when a one-of-a-kind product was purchased. The Content Management System (CMS) provided to the client further allowed the client to flag each product as either "one-of-a-kind" or "re-stockable", each handled differently by the system. This solution was effective because it was customized specifically for the client's business.

Benefits
Tribal Monsoon LLC is now a full-scale online retailer of crafts and decor from the Indian Subcontinent. Many have praised it for it's web design, completeness of functionality, and the variety of it's products. The company offers several industry-standard web-based features to it's clients, including shopping cart transactions, secure payments, and customer account registration. The company additionally offers several marketing-based features like Cross-Sell and Email To a Friend, both engineered to increase sales and expand the firm's clientele. Powered with a comprehensive e-commerce solution, the company is now well-positioned to grow it's revenues, client base, and product offering.

Basic Beauty Website: http://www.basicbeautyllc.com Nature of Business Basic Beauty LLC is the highly anticipated online storefront that manufactures, directly imports, distributes and retails leading hair care, nail care, and salon care quality products. Based in California, this beauty care boutique sells every brand available from A-Z, across the world!

Basic Beauty LLC prides itself on its wide range of diverse beauty products that are available at unbelievable prices due to its strength as both a wholesaler as well as retailer. Largely serving a clientele that was based in Los Angeles, Basic Beauty LLC recognized the need to provide its plethora of products to consumers everywhere, around the clock, on the Internet!

Issues Faced
Basic Beauty LLC has ventured online for the first time, and was faced with the daunting task of establishing a unique presence in the saturated beauty product market. Furthermore, having thousands of products meant that its e-commerce solution had to be both dynamic and flexible.

Remedies
Bonanza Tech recognized these business needs and began by both designing a fun and fresh look for Basic Beauty's online look while developing a shopping cart that was powered by an Administration Tool that allows the client to manage their entire solution in every way. Basic Beauty can now add any sort of product, modify these products should they so choose, and completely track each and every order!

Benefits
Basic Beauty LLC can now display its entire inventory online in a fun, compact, and easy to use e-commerce solution that can be used both domestically and in the international market. Instead of relying on customers physically visiting the store to fulfill orders, Basic Beauty is climbing the charts and is sure to become a marquis beauty product provider on the Web!

Mediawave Consulting Website: www.mediawaveconsulting.com Nature of Business Based in California, Media Wave is a media relations firm. It utilizes a team of experienced print and broadcast journalists, armed with intensive, first-hand knowledge of how the media works. Drawing on well-honed news judgement, Media Wave enables clients to identify and define their stories and successfuly communicate them on a national stage.

Issues Faced
Despite a reasonable flow of viewer traffic, our previous website failed to translate into many follow-through calls. We needed to devise a site that was more visually sophisticated. We wanted a site that would reflect the national level of our operations and would motivate visitors to call or email us with their requests for additional information or work.

Remedies
The Bonanzatech team developed a more visually enticing design for the site with engaging, dynamic elements. We believe this increased its "stickiness" among visitors. They also improved the contact page to encourage follow-up.

Benefits
We've experienced a noticeable increase in calls and emails to our office. This has lead to discussions with many prospective new clients, including signing one new client which is likely to be an important, long-term partner for us. In short, we are very pleased with the effectiveness of the work!