Welcome
to Bonanza Tech! We design and develop websites that best
enable small to midsize businesses benefit from the supreme
medium - the Internet. We boast of qualitative design
and functionality while being the most cost-effective
offering on the market. At Bonanza Tech, we are determined
to "meet, or beat, your budget!". We deliver
industry specific web tools that are geared towards enhancing
your efficiency, reducing your costs, thus greatly improving
your revenue and profit. Please enjoy touring our website.
This
document pertains to a few of the clients that we have
serviced.
In each case study, the four areas that are to be highlighted
and subsequently integrated are:
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The
nature of the client's business.
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The issues that they faced in either their existent
website or perceived needs from a newly designed website.
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Our proposed remedy and innovations to tackle such
issues and provide improvised solutions in addition
to that.
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The success of these remedies and the benefits that
they entail…
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Cook'n'Kitchen
Website: www.cooknkitchen.com
Nature of Business
CooknKitchen is a giant, high quality brand name Cookware and Kitchenware retailer. Previously storming the web through E-Bay and other such third party channels, the management at CooknKitchen realized it was time to manifest and develop a complete and robust E-Commerce platform that would allow them complete autonomy! CooknKitchen approached Bonanza Tech to develop the best solution ever seen online for a Cookware vendor, and now they have it. |
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Issues Faced
Online storefronts for cookware are plenty in number, but no one platform captured all of the amazing and enticing elements that CooknKitchen wanted for their solution. CooknKitchen wanted to retail its own inventory without any middlemen, and wanted a solution that promised an intricate Content Management System that enabled them to update their inventory, handle special offers, offer complete order reporting and customer information, and monitor a series of cutting edge CRM features which no other cookware ecommerce site can boast..
Remedies
Bonanza Tech developed, in the dynamic platform of Microsoft .NET, a thousand hour application which is 3 tier in shopping cart layout, allowing for complete control of Categories, Sub-Categories, and individual products. There is an advanced shopping cart facility, allowing for a wish list, basic and advanced criteria search, and completely dynamic product entry. This means that CooknKitchen can make as many changes to their shopping cart as they like, without incurring exorbitant hourly costs.
Comparable to Amazon.com, CooknKitchen.com allows for sorting through products by brand, price, and rankings. Shoppers can sift through the vast selection by Department or by Brand. Each item offers up to 3 further cross sells, while each category offers Best Sellers which may further pique the surfer's interest. A shopper can recommend the product to a friend or simply purchase and checkout, and they can even view the Ratings each item has received from other shoppers!
CooknKitchen customers can send one another Gift Certificates, or take advantage of the Special Package Deals which bundle many Brand products at wholesale prices. Members who have been wise enough to sign up with this Storefront receive rich in content and graphic HTML newsletters, and can enjoy the CNK Points Rewards program, which offers them a $10.00 rebate for every $250.00 that they spend online!
CooknKitchen is continuously updated and revised, as both Bonanza Tech and the management stay on top of the industry and deliver customer requirements, BEFORE they happen.
Benefits
CooknKitchen now manages and maintains a complete E-Solution which allows them to achieve what they set out to do: retail their inventory to the entire online market directly, with a rich and deep platform which has features and benefits that makes the customers want to keep coming back for more. Already, the management and sample case visitors have assessed the website as an Amazon.com of the cookware industry.
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| Affinitydiamonds.com
Website: www.affinitydiamonds.com
Nature of Business
Affinity
Diamonds is a direct diamond importer and leading
manufacturer of fine diamond jewelry. An online
e-tailer of fine jewelry and diamonds, Affinity's
previous web presentation was a major source of
revenue generation and brand identity management. |
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Issues
Faced
Affinity's
website was difficult to update because a very large inventory
of diamonds was constantly added to and modified, and
this required cumbersome coding on each occasion for which
they paid high hourly rates to developers. The site was
also very plain aesthetically, with a bland white text
on black background motif. The shopping cart was also
quite one dimensional and did not boast many cutting edge
features available in today's market.
Remedies
We
decided to tackle these three issues through a complete
aesthetic overhaul, which meant redesigning the entire
site, implementing a customized logo, and introducing
the more elegant color scheme of mauve, purple, and black
on a white background. This suits the Jewelry and Diamond
industry more aptly, and refreshed Affinity Diamond's
appeal. The real charm of the new website is its Content
Management System. A User Friendly interface, this cost
effective software now allows Affinity to update and modify
its entire inventory with a few simple clicks, either
singularly by item or batch uploads in excel format. This
Wizard also tracks orders,manages the customer database,
sends out newsletters which can be customized, and oversees
the entire inventory boasting over 20,000 items!
The
shopping cart now allows for four bonus features rather
than the previous one which only allowed a customer to
purchase the item. Now, upon perusal of an item, the shopper
may Add to Shopping Bag, Add to Wish List, Email the item
to a friend for reference, or Print the Page for a hard
copy!
Benefits
Affinity
Diamonds now controls and manages its entire inventory
and saves thousands of dollars a year that they would
pay for outsourced maintenance fees! Their design has
received rave reviews from past and new clients. Their
entire invoice and order database is accessible online
(with username/password protection) 24 hours a day which
allows them to work from anywhere, at any time. Overall,
the Bonanza Tech solution greatly improved Affinity's
online revenues and bolstered their corporate image.
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| Innervisionsworldwide.com
Website: www.Innervisionsworldwide.com
Nature of Business
Based
in Maryland, USA, Inner Visions is a network of
spiritual and holistic practitioners who believe
that all individuals must be empowered. Inspired
by the nationally acclaimed spiritual teacher and
celebrity Iyanla Vanzant, InnerVisions prides itself
on offering the services of an institute and other
such opportunities to ‘heal the mind, body,
and spirit’. |
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Issues
Faced
InnerVision's
previous website was in their opinion outdated both in
terms of presentation and functionality. The Flash introduction
was neither fluid nor did it boast the corporate strength
of Iyanla Vanzant. The website itself was disjointed and
ill coordinated, as the menus were all in frames without
utilizing the more interactive technology of Java. Most
importantly, InnerVisions had their entire inventory of
merchandise managed by a third party vendor external to
their presentation, resulting in a lack of management
and control over this facet of their operations. InnerVisions
also sought to provide news updates regularly along with
updating their daily welcome message and other such dynamic
links.
Remedies
We
revamped the entire website, with an invigorating and
spiritual Flash introduction that features Iyanla Vanzant
extensively. The skeletal framework of the site boasts
a clean and easy to use navigation that employs heavy
use of JavaScript (dropdown menus). Several registration
forms were uploaded in PDF format making the website a
one stop solution. The most important development by us
which saved our client extra expense and allowed them
complete Web-Autonomy was a Content Management System.
This User Friendly Interface allows InnerVisions to manage
their own shopping cart, by adding, deleting, and modifying
items. They can also maintain a list of all members, track
orders, and populate several links which are updated instantaneously
on the website, such as the Welcome Message, News ticker,
and send out mass newsletters to their members.
Benefits
InnerVisions
now can endorse a website that reflects their unique and
excellent off-line business model, they fully control
the distribution and sales of their patented merchandise
rather than outsourcing such materials which cost resources,
and they can update the site at their behest without paying
exorbitant development fees for maintenance to third party
developers.
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| Tribalmonsoon.com
Website: http://www.tribalmonsoon.com
Nature of Business
Tribal Monsoon LLC is an online retailer of crafts
and décor from the Indian Subcontinent. Tribal
Monsoon LLC has outsourced all of it’s operations
to the Subcontinent for the obvious cost advantages.
The company follows an e-export model, where products
are shipped directly from the source via courier
service when ordered online. Because the company’s
operations and presence are geographically separated
from it’s clientele, a flexible solution was
needed that would allow for international e-commerce.
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Issues
Faced
Because the company was a start-up e-commerce venture,
it’s business requirements were not clearly defined.
This posed as one of the major challenges in developing
software for this client: software was developed in phases,
as the client developed it’s own business infrastructure.
Another issue was that many of the client’s products
were one-of-a-kind and didn’t cater to mass merchandising
on the web.
Remedies
Bonanza
Tech
helped assess, analyze, and define the client’s
business requirements as the client refined and developed
it’s business model. Software was developed in accordance
to the client’s specific business requirements,
and functionality was customized to fit the client’s
business processes. To resolve the secondary issue of
one-of-a-kind products, Bonanza
Tech
developed a shopping cart solution catered to one-of-a-kind
retail, where products were systematically deleted from
inventory when a one-of-a-kind product was purchased.
The Content Management System (CMS) provided to the client
further allowed the client to flag each product as either
“one-of-a-kind” or “re-stockable”,
each handled differently by the system. This solution
was effective because it was customized specifically for
the client’s business.
Benefits
Tribal Monsoon LLC is now a full-scale online retailer
of crafts and décor from the Indian Subcontinent.
Many have praised it for it’s web design, completeness
of functionality, and the variety of it’s products.
The company offers several industry-standard web-based
features to it’s clients, including shopping cart
transactions, secure payments, and customer account registration.
The company additionally offers several marketing-based
features like Cross-Sell and Email To a Friend, both engineered
to increase sales and expand the firm’s clientele.
Powered with a comprehensive e-commerce solution, the
company is now well-positioned to grow it’s revenues,
client base, and product offering.
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Basic
Beauty
Website: http://www.basicbeautyllc.com
Nature of Business
Basic
Beauty LLC is the highly anticipated online storefront
that manufactures, directly imports, distributes
and retails leading hair care, nail care, and salon
care quality products. Based in California, this
beauty care boutique sells every brand available
from A-Z, across the world!
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Basic Beauty LLC prides itself on its wide range of diverse
beauty products that are available at unbelievable prices
due to its strength as both a wholesaler as well as retailer.
Largely serving a clientele that was based in Los Angeles,
Basic Beauty LLC recognized the need to provide its plethora
of products to consumers everywhere, around the clock,
on the Internet!
Issues
Faced
Basic
Beauty LLC has ventured online for the first time, and
was faced with the daunting task of establishing a unique
presence in the saturated beauty product market. Furthermore,
having thousands of products meant that its e-commerce
solution had to be both dynamic and flexible.
Remedies
Bonanza
Tech recognized these business needs and began by both
designing a fun and fresh look for Basic Beauty’s
online look while developing a shopping cart that was
powered by an Administration Tool that allows the client
to manage their entire solution in every way. Basic Beauty
can now add any sort of product, modify these products
should they so choose, and completely track each and every
order!
Benefits
Basic
Beauty LLC can now display its entire inventory online
in a fun, compact, and easy to use e-commerce solution
that can be used both domestically and in the international
market. Instead of relying on customers physically visiting
the store to fulfill orders, Basic Beauty is climbing
the charts and is sure to become a marquis beauty product
provider on the Web!
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Mediawave Consulting
Website: www.mediawaveconsulting.com
Nature of Business
Based in California, Media Wave is a media relations
firm. It utilizes a team of experienced print and
broadcast journalists, armed with intensive, first-hand
knowledge of how the media works. Drawing on well-honed
news judgement, Media Wave enables clients to identify
and define their stories and successfuly communicate
them on a national stage.
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Issues Faced
Despite a reasonable flow of viewer traffic, our previous
website failed to translate into many follow-through calls.
We needed to devise a site that was more visually sophisticated.
We wanted a site that would reflect the national level
of our operations and would motivate visitors to call
or email us with their requests for additional information
or work.
Remedies
The Bonanzatech team developed a more visually enticing
design for the site with engaging, dynamic elements. We
believe this increased its "stickiness" among
visitors. They also improved the contact page to encourage
follow-up.
Benefits
We've experienced a noticeable increase in calls and emails
to our office. This has lead to discussions with many
prospective new clients, including signing one new client
which is likely to be an important, long-term partner
for us. In short, we are very pleased with the effectiveness
of the work!