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Power
of the Internet |
The Internet is the fastest growing
medium in history - reaches more people, affects more
aspects of our lives and has become a fundamental part
of twenty-first century living. It remains a phenomenon.
The
pace of the wired revolution continues to expand and
shows every sign of taking a firmer hold on the way
we communicate and consume.
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Each day, 160,000 people log on to the Internet for
the first time.
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Over 125,000 home-based businesses are being launched
on the Internet every single week.
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Consumers use the internet more often than they watch
TV, read the newspaper, or listen to the radio.
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By 2005, Jupiter communications predicts the online
market will surpass $7 billion a year
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80% of all Internet user sessions begin at a search
engine.
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8 out of 10 users are looking for product and service
information using search engines everyday!
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The numbers clearly show that the Internet is attracting
more and more users which mean more business.
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Potential buyers of good and services are online.
How
Internet Benefits you?
The
success and longevity of any business, no matter the
size or industry, depends on how well the business advertises
and markets its products or services. Each year, hundreds
of small to medium size businesses go out of business
because they do not have the resources to effectively
advertise and market their products or services. Unfortunately,
many small to medium size businesses
cannot afford to advertise on television nor in highly
circulated magazines, newspapers, or business directories.
Therefore, there is a serious need to find a viable
and affordable advertising medium for
the small to medium size business owner.
The numbers clearly show that the Internet is attracting
more and more users which mean more potential buyers
of goods and services are online.
According to the latest forecasts, the "search
industry" will generate $2.1 billion this
year (2003), and balloon to $7 billion in 2007. Search
is the workhorse of interactive marketing. It's not
expensive. It's not glamorous. It works.
Search is a conversion tool. If journey
of a thousand miles begins with a single step, consideration
of a single purchase begins with a visit to a search
engine. By some estimates, 35 to 50 percent
of all searches are for products, services or a commercial
purpose. Put another way, of 210 million daily Web searches,
nearly half generate revenue.
So,
are you taking full advantage of the World Wide Web
through your website?
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