Our PPC Process

• Keyphrase Research and Planning: Creating a keyword campaign requires planning. Planning in terms of the keywords and phrases to targets, networks to use, cost per clicks to set, and most importantly the creatives to use for each listing.
  
• CPC Bid Management: CPC auction listings can become a volatile environment. How do you monitor hundreds of keyword bids on multiple networks 24/7, taking instant action to maintain competitive advantage without it becoming a full time job?
  
• ROI Analysis: Cost per click or not…traffic’s only an asset if it converts, and with so many clicks from so many sources, at so many different prices, keeping track of which clicks make money and which clicks are an expensive waste of time, is essential.

• Assess your requirements for quality traffic, profit margin flexibility and your sites ability to convert visitors.
• Build you a complete and comprehensive keyphrase strategy to leave no click untapped, and yield you your desired traffic figures.
• Draft customised, relevant & compelling copy for specific groups of keywords and phrases, on each network to maximise clickthrough.
• Deploy your pay per click campaign through a multitude of networks to spread risk, and deliver wide reaching coverage at the minimum cost to yourself.

2) CPC Bid Management:

Cost per click traffic is great but the auction environment can become a fast paced and quickly unrewarding environment. Bonanza Tech's bid management service, watches your CPC bids 24/7 actively and intelligently guarding your positions and placements.

Much more than an auto bidder, its an intelligent 24/7 monitoring system that puts your campaign on guard, to not only maintain your position, but to take specific and calculated actions to increase or decrease your bids and positions in response to:

• Time of day
• Day of the week
• Shifting bids
• Competitive activity
• Bidding wars
• And even in response to changes in ROI

In essence, Bonanza Tech's bid watch means you never have to get caught out paying more than you need to preserve your position, your traffic or your ROI.

3) ROI Analysis:

Bonanza Tech's ROI tracking service designed to make your pay per click marketing spends go further!

It's a managed service designed to monitor and optimise the profitability of your entire CPC campaign, to deliver results that fit within your metrics and benchmarks for peak marketing performance.

Using tracking technologies to monitor visits and activity, we track which clicks, which keywords, and which engines deliver you the most value for money, by tracking click to conversion, and conversion value to gather detailed intelligence on return on advertising spend (ROAS).

This allows us to make quick decision on how to optimise bids, increase performance, cut costly under performers from your schedule, and overwhelmingly focus your campaign to increase your return on advertising spend to your desired level.