| Ques
1. |
What
is Search Engine Optimization (optimisation)? |
| Ans
1. |
Search
engine optimization (optimisation) refers to techniques
used to achieve high rankings in search results of
search engines for keywords and phrases that are appropriate
to a website's content and purpose. |
| Ques
2. |
Why
is search engine optimization (optimisation)
so important for your
website/business? |
| Ans
2. |
"93%
of global consumers use the search engines to find
and access websites. " - Forester Research.
Search
engines are extremely important for any online business,
as the major part of the Internet population use them
to find a new product or a service. So, your website
has to be listed in the search engine results. Banner
driven traffic model is no longer effective nor capable
of producing desirable results for most of websites.
When it comes to ROI (return on investment), search
engine optimization campaigns present the most viable
long term solutions by delivering fresh, targeted
traffic to your website. Simply by getting your website
listed in the search engines is not enough to attract
traffic and generate sales. A listing alone does not
assure you will receive any new visitors to your website
and it is just ineffective if you do not appear within
the first 30 matches of the search results. Your website
must achieve higher Search Engine Ranks for your customers
to be able to find your site. |
| Ques
3. |
Why
should I get my website optimized when I have not generated
anything out of its web presence yet? |
| Ans
3. |
Less
then 2% of all Websites are properly coded for optimal
Search Engine indexing. Yet, more than 90% of visitors
arriving at a website do so from the search engines.
If your site is NOT in the top of the major search
engines or directories results, then each day you
are losing thousands of potential customers. It’s
about time you get that valuable investment bringing
results. |
| Ques
4. |
"Our
website looks great - its bound to be popular, right?" |
| Ans
4. |
Scoring
well with the major search engines is one of the most
cost effective methods of directing web traffic to
your web site. If you want to promote your website
successfully, you must know how to get the best possible
ranking on the most popular search engines. Looks
don't matter if your website is not optimized. |
| Ques
5. |
"But
our website went live months ago. It must be well known
by now" |
| Ans
5. |
Try
this test for yourself. Pretend to be one of your
potential customers and try to find your product or
service using one of the major search engines. Does
your site get found? Are hundreds of your competitors
listed before yours? Is your website listed way down
the list? |
| Ques
6. |
There
are a lot of companies out there that will submit my
site to 1000 search engines for very little money. Why
would I pay you to submit my site to 15-20 search engines? |
| Ans
6. |
95%
of search engine traffic comes from these major 15-20
top engines. You are better off focusing on the engines
that will yield the most results. Ranking well on
these engines involves customizing pages to rank well
for specific engines on specific phrases. |
| Ques
7. |
"We
paid someone to submit our website with 2500 search
engines worldwide. Will that do it?" |
| Ans
7. |
Normally,
you should refrain from using such services as providers
offering these schemes use automatic submission softwares/programs
to submit your site. Many search engines consider
this to be SPAM, and could actually penalize your
website ranking. More over, close to 90% of web searches
originate in top 20 search engines.
If
you think that just submitting your website to
the secondary search engines and a few major
search engines through some program/software
will bring them flocking to your website then
think again! Submitting is not enough! Even registering
with hundreds of search engines may not bring
the traffic that you expected. We have mentioned
above the Top Search engines that bring have
over 90% of the total Internet traffic.
|
