Initial Consultation:

We begin by analyzing your website to see how well optimized it is to achieve a high position on major search engines. We will also discuss your website objectives as well as the best method in achieving them by thoroughly explaining our services and how they can help you. This helps us understand the unique framework of each business, to determine a strategic plan and start our process.

Keyword Research and Competitive Analysis:

Keyword research consists of at least three major steps:

(a) Discovery - finding as many keywords as possible related to your Website i.e.…the identification of search terms normally people use to find a site of your kind.

(b) ROI analysis - finding the most valuable keywords for your Website. The most generic keywords are the most widely searched, but also the most competitive sometimes-bringing mediocre conversion rates. Generally, phrases that most accurately describe specific qualities of a site yield the highest ROI.

(c) Competitive analysis - analyzing the strength of competitors for potential keywords. Competitive factors include how attentive sites are to optimization issues and the number of relevant inbound links they have received. This phase will give you an overview of the competitive landscape on any given search term.

This analysis will provide you with your competitors’ strengths and weaknesses along with ranking and marketing information. We also provide an Initial Positioning Report that specifically looks at where you and your competitors are currently positioned among the major search engines.

This report sets the bar and gives us an opportunity to provide you a “before and after” picture of your progress.

After the initial research is complete, the entire findings are sent to the client so that further discussions can be done to arrive at the most feasible search engine-marketing plan. At this stage specific keywords are determined.

Optimize Content Pages:

At this point we begin to work directly to optimize the website internally. Web pages that need to be optimized to serve as Gateway pages are identified. Doorway pages add depth and staying power to your Website. These pages are created to work specifically with each separate search engine targeting specific keywords. This is an integral part of the process for achieving best results. We pay particular attention to your home page and sub pages to ensure that title tags, meta keyword and description tags, alt tags, comment tags, and all the many other important elements are properly used and reachable by search engines.

For each of your main keywords, we create unique highly-optimized informational pages for use by the major search engines in order to achieve the highest possible ranking.

Delivery of Optimized Site:

The technical work being complete, we are ready to deliver the optimized web pages to get them uploaded on to the server. Now the site is ready to be submitted to the search engines.

Site Submission:

The site is ready now and the external search engine submission process begins. A web technician assigned to your account will hand-submit your site to the major search engines. After the initial submission, we will continue this process on a regular (bi-weekly or monthly) basis.

Verification & Positioning Reports:

Once your site submission is complete, we will email you a verification report. These reports ensure that your work is being recognized by the engines and has been completed according to the outline submitted earlier. Reports are sent whenever submissions are made throughout your optimization plan.